SHERI JAMES
BRAND IDENTITY + PACKAGING
Established in Corpus Christi in 1997 under the name "Gatherings," the team came to us seeking a fresh identity that better reflected their next chapter with Sheri taking over as sole owner. Rebranding with her as the namesake was a no-brainer. Anyone who shopped at Gatherings likely met Sheri on the floor, making her synonymous with the customer experience. It was important to us that the new identity capture her spirit and friendliness while honoring the boutique's long history in the Coastal Bend.
